Is Your LinkedIn Profile Optimized?

If you’re like most people, your LinkedIn profile probably looks like something straight out of the stone age of the internet (has it been that long since you updated it?). If you want to be taken seriously by hiring managers and recruiters, this outdated approach won’t cut it anymore. Your LinkedIn profile optimization can make all the difference when it comes to landing your dream job. Here are some tips by Binyameen (thebinyameen) on how to get started with optimizing your profile and getting that job that you want!

What is LinkedIn?

LinkedIn is a social networking platform that focuses on business and employment topics. As of December 2014, it had 500 million registered users in more than 200 countries and territories, making it one of the largest social networks by the user base. It was founded in December 2002 and launched on May 5, 2003, as a spin-off of a prior professional networking site called Plaxo. The company was founded by Reid Hoffman and launched to a relatively small group compared to other social networks at that time. In late 2016, LinkedIn announced 300 million unique visiting members each year. By early 2018, its member count had grown to more than 575 million.

Why Should I Care About My LinkedIn Profile?

LinkedIn is more than merely a professional networking website. A lot of recruiters are active on LinkedIn, so you might even be able to find work by optimizing your profile. The more you optimize your profile, and engage with people on LinkedIn, you’ll increase your credibility and personal brand, making it that much easier to land a job or business deal in the future. This post will show you how to start optimizing your LinkedIn profile today.

Who’s Looking at My LinkedIn Page?

LinkedIn allows you to view information about people who have viewed your profile, as well as what they do and where they work. You can look at them one at a time by navigating to Viewer Information via your main page menu (the icon looks like a small eyeball). If you want to keep tabs on how often people are viewing your profile and any changes they make, create a LinkedIn alert. Alerts tell you when there’s been activity on your account or when someone has searched for you. You can choose from three options: Someone Searched for Me, My Account was Viewed, or My Network Changed. This lets you know if anyone is looking at your profile and helps ensure that it’s optimized for search engines.

How Do I Build My LinkedIn Presence?

LinkedIn is great for establishing connections, keeping in touch with colleagues, and getting found by new ones. Having a well-optimized profile can be essential to that goal. You can do so much on LinkedIn—from sharing your work history to posting updates about industry news and your professional interests—and you must take advantage of all of its features. Here are three easy steps to build your presence on LinkedIn: 1) Link other social media accounts. If you use other social networks like Twitter, Facebook, and Website (like DigitalAvior) link them up with your profile so people know where they can find you online. 2) Add information about yourself beyond employment history.

What Happens If I Don’t Have an Optimized LinkedIn Profile?

Many individuals think that LinkedIn is just a place to post your resume and hope for potential recruiters or employers to find it. The reality is, you need to do more than just post your resume on LinkedIn. You need an optimized profile with keywords so people can find you when they are searching for job candidates online. If you do not have an optimized profile, there is a possibility that you will not be contacted by recruiters or employers who are seeking job candidates like yourself.

Why is your LinkedIn profile so important for job hunting?

If you’re looking for a job or trying to advance your career, your LinkedIn profile is one of your most powerful tools. It gives potential employers an in-depth look at what makes you tick and allows them to see how well you’ll fit into their team. But if it’s not written correctly, all that time spent on crafting your message could be wasted. That’s why it’s so important to make sure yours is optimized.

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